The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything. Renzo Rosso collectioncrazydesign Change image and share on social
In fashion, I think I make mistakes every day. Renzo Rosso dayfashionmake Change image and share on social
Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we, in turn, will inspire them. Renzo Rosso beatleserafashion Change image and share on social
In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy. Renzo Rosso economyembracefashion Change image and share on social
Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when you go to work or go out, you don't like it. I spend a lot of time preparing. Renzo Rosso frontgoodlot share on social
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. Renzo Rosso brandconsumerdenim Change image and share on social
We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it. Renzo Rosso boundarybrandbreak Change image and share on social
Diesel is the only example of a casualwear or sportswear company that became a luxury brand. Renzo Rosso brandcasualwearcompany Change image and share on social
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer. Renzo Rosso dieselpioneerproduct Change image and share on social
When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding - that, for me, was the American Dream. Renzo Rosso americanbigbox share on social
